Friday, March 7, 2014

Standing United with the AAD.....

Last evening, several amazing people, along with myself, were invited to participate in a conference call with the American Academy of Dermatology to discuss their upcoming plans for May, Skin Cancer Awareness Month.

As some of you remember from last year, the Academy’s Spot Orange campaign evoked high emotion. Let me rephrase that. We were livid. Appalled that orange was promoted as the color for melanoma cancer, and not the traditional melanoma cancer color, black. We embrace black.

The Academy responded to our concerns last night with “flying colors”.

“We are proud to say that we will be dedicating Melanoma Monday and the first week of May to melanoma awareness. We will support the melanoma community’s efforts to raise awareness with the color black by looking for opportunities to retweet and “like” your social media posts. Our call to action will be promoting a potentially life-changing behavior of early detection- how to SPOT Skin Cancer. We look forward to being a united front in educating the public about melanoma and other skin cancers”.

We all have the same goal. We all want to save lives, and we all want a cure for this devastating disease. Together, we really DO make a difference.

I'm so blessed to be a part of this melanoma community. A place of passion, dedication, support and love. 


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